Advertising On Hell’s Bells

by admin on August 2, 2012

I am confused by some of the advertising you have on your site. There is a banner ad for a registry for honeymoons and houses. You have stated over and over your distaste for these sort of registries. Is this just a forced ad that I am seeing or something you are willing to get money from even while speaking against it?
Google Adsense delivers the ads seen on the site. What ads get placed are based on advertisers bidding for those spots.   Many ads are contextual, meaning they are placed based on the site content and key words.  (For the record, I do not write blog posts with the specific intent to use high dollar key words. )  Other ads are based on what the reader has been surfing the internet to view (ever search for a specific item and then you start seeing Google ads for that exact thing?).   I have filters in place to block political ads, relationship/dating ads, and other types I don’t think are appropriate for the site but other than that I have no control over what ads get placed nor do I know all of the ads being placed.   If I know of a specific URL, I can block specific ads from appearing as well.    I’ve blocked wedding web sites whose business model is a complete contradiction to Ehell values but the key point is that I need to know the URL before I can do that.

{ 9 comments… read them below or add one }

Enna August 2, 2012 at 12:46 pm

What’s a URL?

Reply

Lex August 2, 2012 at 3:01 pm

Universal Resource Locator

It’s the web address of the site you’re going to. So the URL of Google is http://www.google.com

Reply

Jessyy August 2, 2012 at 2:21 pm

@Enna

A URL is the weblink e.g. http://www.bbc.co.uk is the URL for the BBC homepage, while http://www.google.com is the URL for google.

Reply

Hellbound Alleee August 2, 2012 at 4:40 pm

The abbreviation literally stands for “Uniform Resource Locator.” In lay terms, it means web address link.

Reply

Cherry August 3, 2012 at 8:52 am

I’ve seen a lot of websites have this issue. Adsense picks out keywords but is unable to see the context they’re presented in. So there’ s been cases on other websites of people discussing, for example, how badly Restaurant Chain X treats it’s employees, while surrounded by adverts inviting them to eat at that very Restaurant today!

Reply

The Elf August 3, 2012 at 2:52 pm

I personally love when you get ads that are the complete opposite of the website/article in question.

I was once reading an article about contraception and the advertisement was for a fertility clinic. I’m just going to go out on a limb and say that current contraception users and fertility clinic clients aren’t the same audience…..

Reply

Kate August 5, 2012 at 4:49 am

I actually find this a bit creepy when it occurs on Gmail. I’ll get sidebar advertisements that relate to the content of my emails, which seems a bit intrusive.

Reply

Emmy August 6, 2012 at 11:34 am

I always knew what a URL was, I never knew what it stood for until today.

Thanks Hells Bells!

Reply

Enna August 6, 2012 at 3:06 pm

Thanks for explaining that.

Reply


Leave a Comment

Previous post:

Next post: